HERE COMES THE PARTY
MEDIA CAMPAIGN • CREATIVE CONTENT PRODUCTION • MARKETING CONSULTING
We consulted the Riot Games team in Germany In preparation for the launch of VALORANT, their entry into the competitive shooter genre. Riot Games needed a trusted marketing agency to work alongside them to support and consult with marketing strategy and go-to-market campaigns. We managed the campaign and the creative production in close collaboration with Riot Games and their creative resources.
- 50M+ video views and CPA results for VALORANT
- beating Riot’s expectation by more than 75%.
Following the launch, we have planned and executed five awareness flights supporting the major content drops like the release of the two new maps Icebox and Breeze and just recently the launch of Disruption Act III with the launch of VALORANT’s new agent Fade. Hand in hand with media planning, Riot entrusted us with creative production for special formats, display and channel specific video cuts and localization. So far we have been able to exceed the KPI goals in every campaign.