HUNT AND BE HUNTED
ROAS/ROI CAMPAIGN • INFLUENCER MARKETING • CREATIVE CONTENT PRODUCTION • TRAILER PRODUCTION
In March 2021, we won the pitch for the biggest marketing campaign Behaviour Interactive had ever commissioned. The goal was to deliver a ROAS and ROI positive campaign across platforms and markets, focused on USA, Canada, UK, Germany, France, the Nordics and Japan.
- 35% less CPM across advertising channels, resulting in a more efficient ad buy and over 50 million additional ad impression vs. plan
- 3x more revenue vs initially forecasted
- Top Game Charts placement on digital storefronts during campaign period
The programmatic full funnel campaign was flanked by an influencer marketing push in the United States and Germany. We worked with 112 Twitch Streamers and YouTubers from the US and DE in total, 24 selected from our top list and additional support from 88 smaller streamers. We segmented creators in FPS and Horror affinity and achieved a high average watch time and superior engagement quality.